Website

A consultation-led website for Luna HR.

A clear, service-led WordPress website for Luna HR, designed around SME trust signals, transparent pricing, and fast paths to consultation.

Industry: HR Consultancy
Timeline: Service Website
Services: Web Design & WordPress Development

Project Summary

Website case study summary

A clear, service-led WordPress website for Luna HR, designed around SME trust signals, transparent pricing, and fast paths to consultation.

The project brought together web Design & WordPress Development for a hR Consultancy business, with the page structure, interface, and technical build shaped around practical commercial outcomes.

The main focus was consultation-led service website, supported by clear content architecture, responsive implementation, and a delivery approach that keeps future improvements manageable.

Industry: HR Consultancy
Services: Web Design & WordPress Development
Focus: Consultation-led service website
Timeline: Service Website
Technology: WordPress · Responsive Design · Content Architecture

Key outcomes and deliverables

Created a warm, professional homepage with service previews, trust badges, process steps, testimonials, and insight links.
Built service and policy pages that organise Luna HR's offer around common business needs.
Added simple pricing tiers for Essential, Growth, and Partner support.
Included practical insight, FAQ, downloadable resource, and contact sections to support consultation-led conversion.

Overview

A calm, credible website for practical HR support.

Luna HR needed a website that made expert HR support feel accessible to growing UK businesses. The site presents services, pricing, resources, credentials, FAQs, and consultation calls in a simple journey that helps owners and managers understand the offer quickly.

Challenge

Make HR expertise feel clear, approachable, and action-focused.

HR consultancy websites can easily become dense or intimidating. Luna HR needed a digital presence that built trust, explained support options in plain language, and gave visitors confidence to ask for help with sensitive people issues.

Explain advisory, employee relations, compliance, strategic HR, recruitment, performance, and policies without jargon.
Support both one-off project enquiries and ongoing retainer interest.
Make pricing feel transparent while still allowing bespoke support conversations.
Use resources and FAQs to answer common objections before a consultation.

Solution

A service-led WordPress build with consultation paths throughout.

The website was structured around the decisions a growing business needs to make: what HR support covers, how the process works, what a retainer includes, what pricing looks like, and how quickly Luna HR can respond.

Created a warm, professional homepage with service previews, trust badges, process steps, testimonials, and insight links.
Built service and policy pages that organise Luna HR's offer around common business needs.
Added simple pricing tiers for Essential, Growth, and Partner support.
Included practical insight, FAQ, downloadable resource, and contact sections to support consultation-led conversion.

Results

A complete web presence that supports trust before the first call.

The finished site gives Luna HR a focused digital foundation: visitors can understand the offer, compare support options, read practical guidance, and book a consultation without digging through dense HR copy.

Project Highlights

Homepage

A direct value proposition, trusted-by strip, service previews, process steps, testimonial, and consultation CTA give visitors a complete first impression.

Services

A structured services page explains everyday HR advice, employee relations, compliance, strategy, recruitment, performance, and policies in a scannable format.

Pricing

Essential, Growth, and Partner support plans help visitors self-qualify while keeping the route open for tailored conversations.

Built With

WordPress

PHP

MySQL

A content-managed website shaped around clear service messaging and easy consultation paths.